Selected work

Case studies, not thumbnails.

Every project below shipped for a real business — brand, build, content and performance handled under one roof. Read how each one came together, and what it achieved.

E-commerce · Brand identity

Johnny's Bike Shop

A modern e-commerce home for a bike retailer — designed to make browsing a thousand products feel effortless, on any device, at full speed.

Services

Logo design, WooCommerce store, product optimisation, copywriting

Stack

WordPress · WooCommerce · Blocksy Pro · Elementor Pro

Type

Online bike store with advanced product filtering

Johnny's Bike Shop website on desktop
Johnny's Bike Shop mobile experience
Johnny's Bike Shop logo

The challenge

The client wanted an online store that was easy to browse, mobile-friendly, and capable of handling a large number of products — bike shopping had to feel intuitive without ever sacrificing performance or clean navigation.

Identity in motion

The logo embodies motion, confidence and character. At its heart, the letter "J" is stylised as a bike handlebar — a dynamic, memorable twist. Clean lines and strong typography keep it versatile across website headers, storefront signage and packaging.

The build

  • Custom layouts for category pages, single products and filters using Elementor and Blocksy
  • Bulk-import system for 1,000+ products delivered through external supplier feeds
  • Consistent categorisation, styling and detailed specifications across the catalogue
  • Lazy loading, image compression and LiteSpeed Cache keeping the store fast at scale

The result

The store is live and ready to scale — an efficient shopping experience with clear product organisation and a trustworthy look that matches the brand's mission.

A store built to sell — without slowing anyone down.

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Brand launch · E-commerce · Content

Rogue Fine Foods

More than a website — a brand launch. A complete digital and visual identity for an artisan oil & vinegar maker, from the first sketch of the logo to the first sale online.

Services

Logo design, product photography, WooCommerce store, business cards, Facebook setup, Reels content

Stack

WordPress · WooCommerce · Elementor · Blocksy Pro

Type

Gourmet e-commerce store for artisan oils and vinegars

Rogue Fine Foods website on desktop
Rogue Fine Foods mobile experience
Rogue Fine Foods cowgirl emblem

The challenge

The client needed a premium, hand-crafted aesthetic that reflects the quality of small-batch products — easily shoppable online and visually appealing on social platforms, starting entirely from scratch.

A brand, handcrafted

The logo was designed to feel refined, bold and handcrafted — echoing the quality of the products themselves. Clean typography and a simple emblem ensure it works across digital, packaging and print.

Business cards and branding assets were designed to match the store, and the Facebook page was launched and optimised to carry the same voice and visual identity.

The build

  • WooCommerce store organised by product type and flavour profile
  • Each product photographed in natural light and edited for consistency
  • Optimised images with SEO-friendly product descriptions on every page
  • Product pages styled to match the artisanal identity of the brand

The result

Rogue Fine Foods now has a unified, polished identity online and offline — a functional e-commerce store, engaging visuals, and a social media foundation to grow on.

One studio, one aesthetic — from logo to checkout to feed.

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Web design · Identity · Copywriting

MAG Auto Service

A complete digital presence, built from nothing. Custom logo, responsive website, original copy and imagery — a full online identity for a local automotive service.

Services

Logo design, website design, copywriting, image production

Stack

WordPress · Elementor · Blocksy Pro

Type

Presentation website for auto repair services

MAG Auto Service website on desktop
MAG Auto Service mobile experience
MAG Auto Service shield logo

The challenge

The client had no branding and no website. They needed a strong, trustworthy digital identity to attract local customers and showcase a wide range of car repair services — credibility, built from zero.

Mechanical precision

The logo was designed to feel mechanical and reliable, using bold lines and gear-inspired shapes — a strong, scalable symbol for both print and digital use.

Custom MAG Auto Service logo inspired by mechanical precision

The build

  • Clean homepage with clearly structured service sections and strong calls to action
  • All text, structure and images created specifically for this project
  • Custom photography and social visuals, including Castrol partnership promotions
  • Fast, mobile-friendly and built on SEO-friendly content

The result

The website now acts as a digital business card and conversion tool — presenting MAG Auto Service as a credible, professional local repair shop ready to serve its community.

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Publishing platform · SEO · Editorial UX

ALO România

A news platform built with a regional TV station — engineered to publish quickly, read clearly, and grow an audience through search, day after day.

Role

Design & build, theme customisation, layout structure, SEO setup, analytics, editorial workflow

Stack

WordPress · JNews · Rank Math · Google Analytics

Type

Daily news publishing platform with video

ALO România website on desktop
ALO România mobile experience
ALO ROMÂNIA

The challenge

News platforms have very different needs from business or e-commerce sites: speed, readability, high content volume, ad placement and easy editorial control — all at once. The layout had to feel modern and credible while staying flexible for breaking news, video features and monetisation.

Editorial clarity

The design direction was clarity, trust and usability: a customised JNews theme with strong typography, clear spacing and structured content blocks that help readers scan quickly. On the backend, editors publish daily without technical knowledge.

The design balances readability, performance, and editorial control.

The build

  • Structured category system — Politics, Local, Culture, Lifestyle and more
  • Custom homepage modules for featured stories, breaking news and video
  • YouTube and partner TV station embedding, AdSense-ready structure
  • Rank Math SEO architecture and Google Analytics audience insight
  • Multi-user editorial environment for effortless daily publishing

The result

The platform now supports a growing monthly audience, with traffic reaching tens of thousands of visitors through consistent publishing and search visibility.

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Begin the partnership

Let's build what's next for your business.

Whether you're starting from zero or elevating what exists, it begins with a free, honest conversation about your goals.

Or write directly — cosmin@nexumdesigns.com